Seven years, one recurring question

I'm Lida Ahmadi — a software engineer who designs websites. For about seven years my work has been building sites that have a job to do, not just a look to hold.

I studied software engineering, and it shaped how I read a website from the start: what a visitor experiences on the surface, and what runs underneath it. I spent years as a web designer at a hosting company, working across a wide range of businesses and the very real problems they arrived with.

These days I work independently, straight with the person whose business it is. From the first conversation to launch, one person is accountable and nothing gets lost in a handover.

Alongside design I keep learning about AI and where it actually earns its place. I take courses, then apply what's useful — answering the questions you get asked over and over, or lifting repetitive work off your desk.