Writing

Notes on web design, site speed, and where AI actually earns its place in a business.

سرعت سایت28 August 2026

The three numbers Google uses to measure your site's speed

LCP, INP and CLS. These three decide whether Google considers your site fast, and all three can be improved without rebuilding it.

7 min read

هوش مصنوعی19 August 2026

An AI chatbot for a small business: what it does, and what it doesn't

A chatbot is not a salesperson. What it genuinely does well is take the repetitive questions off your desk — and that is usually enough.

6 min read

طراحی وب6 August 2026

Persian web typography: what most templates get wrong

Persian is a cursive script with its own rules. Most templates are built for Latin and apply the same settings regardless.

6 min read

سرعت سایت24 July 2026

Images: usually the biggest reason your site is slow

On most sites I audit, images are more than half the page weight. The good news is that fixing them is the easiest win available.

5 min read

دسترس‌پذیری9 July 2026

Accessibility isn't only for a small group

Enough contrast, a visible focus ring, and working with a keyboard — the things that make a site easier for everyone, not only for people with low vision.

6 min read